Background

Accel Management, known for its expertise across various business domains, decided to expand into the technology sector. As part of this strategic shift, Accel targeted new business opportunities by participating in business conferences and exhibitions. During this period, Accel engaged with an international brand specializing in V-SAT (Very-small-aperture terminal) services, which has over 15 years of operational experience in India.

Challenges Faced by the Brand

Accel identified several key challenges faced by the V-SAT brand:

1. Fragmented Partner Network:

   • The brand was working with multiple, disjointed partners.

2. Challenges in Coordination:

   • Managing operations and logistics across various partners was proving difficult.

3. Increased Downtime:

   • The brand experienced frequent service interruptions.

4. Breach of SLA (Service Level Agreements):

   • Failure to meet SLAs led to financial penalties.

Accel’s Approach

Despite being new to the V-SAT domain, Accel took decisive steps to address these challenges:

1. Proposal Preparation:

   • Accel prepared a comprehensive proposal outlining their understanding of the project, potential solutions, challenges, and mitigation strategies.

2. Pilot Project:

   • Launched in a Southern state of India, the pilot involved:
     • Recruitment: Hiring skilled personnel for the project.
     • Training & Certification: Ensuring the team was trained and certified in V-SAT technologies.
     • State-Level Office Enablement: Setting up a dedicated office in the Southern state.
     • Logistics Arrangement: Organizing necessary logistics for smooth operations.
     • Coordination & Call Management: Managing daily operations and service calls efficiently.
     • Other Related Activities: Addressing additional needs as they arose.

Results

The pilot project commenced on April 1, 2024, with a 30-day timeline. Daily reviews with the V-SAT brand focused on service levels, SLA adherence, and performance. The success of the pilot led the brand to request expansion to the remaining four Southern states starting in May.

1. Expanded Services Across Southern States:

   • Accel ensured the same high standards of service and SLA adherence as demonstrated in the pilot.

2. Daily Performance Reviews:

   • Continued daily assessments of performance, SLA adherence, and spare consumption.

The success of the pilot and subsequent regional expansion led to discussions about:

1. PAN India Services:

   • Installation and de-installation of V-SAT setups across India.

2. International Coordination:

   • Potential collaboration for installations and maintenance across international borders, in coordination with defense requirements.

Commitment to Customer Satisfaction

Throughout the engagement, Accel demonstrated a strong commitment to customer satisfaction (C-Sat). The team’s proactive approach and successful execution of the pilot and subsequent roll-out positioned Accel as a reliable partner for the V-SAT brand.

Conclusion

Accel Management’s strategic entry into the V-SAT domain, combined with its commitment to understanding and addressing the brand’s challenges, resulted in a successful pilot project and the subsequent scaling of operations across Southern India. The positive outcomes have paved the way for broader engagements, including PAN India services and international coordination, showcasing Accel’s capability to adapt and deliver in new technology sectors.